APM Monaco

APM Monaco is a modern jewelry company celebrated for its fashion‑forward silver collections and timeless elegance. To support its global growth, the brand partnered with ATD Advertising to build a stronger digital presence and increase online sales through a refined, multi‑platform strategy.

With an monthly media budget of around 200,000 USD, the campaigns focused on key objectives: scaling sales, driving high‑quality website traffic, expanding international reach, and fostering long‑term loyalty. The approach combined storytelling, inspiration, and performance to ensure that every touchpoint reflected APM Monaco’s contemporary style.

The strategy brought together the strengths of several platforms. On Facebook, campaigns highlighted collections with striking visuals, storytelling videos, engaging carousels, personalized catalog ads, and influencer collaborations.

Google captured intent through Shopping Ads, Performance Max, and Display formats, delivering precision and scale. YouTube campaigns included in‑feed video ads and shorts designed to immerse global audiences.

TikTok ads leaned into culture and format with Spark and in‑feed content.

Pinterest inspired discovery through image pins, video pins, and carousels, aligning naturally with the platform’s fashion‑driven audience.

The collaboration achieved a return on ad spend of over four to one, while significantly expanding sales and visibility worldwide. Website traffic grew consistently with highly qualified customers, boutiques saw a lift in interest, and retargeting ensured loyal buyers stayed connected to the brand.

Through this partnership, APM Monaco has not only strengthened its sales but also its voice online—creating a digital presence that matches the elegance of its collections and cements its position as a leader in contemporary jewelry.