JATI Koh Russey

JATI is more than a resort. It is a private island sanctuary where modern simplicity meets timeless Cambodian beauty. Hidden within a 46‑hectare tropical forest and edged by untouched beaches, JATI brings together privacy, comfort, and design to create a new way of living by the sea.

To share this vision with the world, the resort partnered with a digital team to craft a refined multi‑platform strategy built around one idea: show people what it feels like to be here.

With a monthly investment of 8,000 USD, the campaigns aimed to open the island to a global audience — inspiring travelers, building meaningful connections on social platforms, and turning awareness into unforgettable bookings.

On Facebook and Instagram, guests experienced the heartbeat of the island through panoramic videos, immersive carousels of beachfront villas, and short stories that captured sunlit breakfasts, Banyan‑tree cocktails, and Khmer‑inspired spa rituals. Each touchpoint was designed to feel natural, effortless, and deeply personal.

Google connected the dream to intent. Precision search campaigns reached travelers actively seeking island escapes, while Performance Max and display delivered JATI’s story to the right people at the right moment. Every ad reflected the island’s tone — quiet, confident, effortless.

The results spoke louder than numbers. Awareness grew. Followers became a community. Website traffic rose steadily, and direct bookings aligned with the resort’s vision of independence and intimacy.