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La Résidence Phou Vao is a boutique hotel perched above Luang Prabang, where heritage and horizon meet.
2025

La Résidence is more than a destination. It is a boutique hotel that redefines intimacy and elegance in Laos. Every detail — polished teak, soft silks, tranquil pools — feels intentional, offering travelers not just accommodation, but belonging.
Our approach was to mirror this philosophy with a digital journey as refined as the property itself. With a monthly budget of 3,000 USD, we designed a strategy that combined the precision of Google Hotel Ads with the evocative storytelling of Meta. Guests searching for luxury stays in Luang Prabang were met with La Résidence at the right moment, where choice meets intent. At the same time, on social platforms, single images and short cinematic sequences invited travelers into an atmosphere of calm. A sunrise blooming over the hills, a candle flickering in the dining room, a quiet pause in the gardens — each touchpoint whispered the experience without giving it all away.
