Veranasi

Veranasi partnered with ATD Advertising to bring its sculptural jewelry collections to new audiences through paid social. With an advertising budget of 3,000 USD on Facebook, we developed follower-growth, conversion, and bottom-of-funnel campaigns designed to connect brand discovery with purchase.

We worked across collection videos, UGC, lifestyle content, and behind-the-scenes footage. Each format served a distinct purpose: collection videos highlighted the jewelry’s shapes and details, lifestyle content showed the pieces in everyday styling, and UGC brought a personal perspective. Behind-the-scenes videos offered a closer look at the brand’s creative world, giving audiences more context beyond the finished pieces.

Follower campaigns focused on building Veranasi’s community, while conversion campaigns encouraged audiences to explore and shop its collections. Bottom-of-funnel retargeting re-engaged visitors who had shown interest but had not yet purchased, using product-focused videos and UGC to support their buying decisions. CPA decreased, improving acquisition efficiency while maintaining the brand’s luxury identity.

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