Zolima CityMag

Zolima CityMag partnered with ATD Advertising to mark its 10th anniversary with something extraordinary: the Zolima+10 Treasure Hunt, a city‑wide cultural adventure across Hong Kong. With an average monthly budget of $500 USD, the campaign focused on raising awareness and driving sign‑ups through carefully designed Facebook and Instagram Ads—merging eye‑catching visuals with precise targeting to reach families, culture lovers, and urban explorers.

By combining creativity with data‑driven strategy, the campaign attracted over 2,000 participants. Single image ads highlighted the vibrant cultural moments, while carousel ads invited people to explore multiple treasures at once, sparking curiosity and engagement. Each format played its part in boosting event participation, driving traffic to the registration page, and inspiring people to re‑connect with Hong Kong’s cultural scene.

The impact went beyond sign‑ups—Zolima CityMag strengthened loyalty among its readers and reinforced its role as a trusted voice for the city’s hidden stories and creative heritage. Seamlessly blending storytelling with digital precision, the campaign proved that even with a modest budget, focused strategy and compelling creative can deliver lasting community impact.